Title The Leather Experts (Pitch Deck) Type UX/UI, Creative Direction Client Randa Accessories | Sneak Peek 🖥
In continuing with the rebrand of Randa Accessories, one of their corporate materials included sales decks and presentations. These decks would be presented by top executives in order to acquire new licenses or extend previous partnerships. Initially, with their presentations relying on Powerpoint, I proposed creating cloud-based sales decks that would be available for sharing, viewing, and collecting important analytical data to assure customers are receiving targeted information.
A part of Randa's rebrand was the expansion of visual elements, typographic treatments, photographic representation, and color palette to maintain a sharp and professional tone.
One aspect of building a cloud-based sales deck was to create an adaptive experience that would communicate important information, regardless of the DEVICE. Utilizing the 960 Grid System assisted in aligning all visual and verbal content.
Once established, visual direction was applied to wireframes, bringing in the look and feel of Randa’s brand.