Ventures Third Edition Walk Through. Type UX/UI Client Cambridge University Press Brand Ventures | Live View 🖥

With the launch of its third edition, Cambridge sought interactive marketing materials to support its sales team in roll-over strategies of current users, meanwhile acquiring unfamiliar customers interested in digital learning. In comparison to its predecessor, Ventures 3rd Edition features a range of readily accessible digital components and resources that will aid educators in remote learning.

In reviewing the current brand's identity, key elements (such as the color palette and font) were extracted as visual components for experience–thereby maintaining core principles of the brand and consistency with the product.

As a modification to the brand, video/animated treatments were created and applied to photography to capture the significance of human involvement during the learning process.

Wireframing began paying specific attention to the digital features of the series, as well as the user's overall experience (UX design). Once established, visual direction was applied.

Diverse representation can be seen throughout the series, highlighting human interaction inside and outside the classroom.

This experience, specifically designed for sales representatives, can be viewed on your desktop and tablet device. Click here for a live view.