Developed in partnership with Discovery Education™, Uncover features captivating video and stimulating global topics to motivate students and spark their curiosity, fostering more meaningful learning experiences. With Uncover, learning English becomes a lot more interesting as students uncover the cultures and the people of the world around them.
Before developing interactive experiences needed to aid in promotional collateral, revisiting the brand and extracting elements were needed to create consistency throughout all marketing materials.
The concept behind the most visual graphic element was a unique revealing of cultures through stripping manifestations layer by layer. Impactful visuals from Discovery Education aided in solidifying the concept by delivering a strong sense of aspiration, motivation, and enthusiasm.
The experiences designed demonstrated Uncover's educational texts through the use of product walk-throughs, videos/demos, and sampler kits. Seen above is a snippet of a mocked screen bought to life through the maintenance of Uncover's brand.
Click here to view an interactive guide that aided instructors on transitioning from Uncover into Discovery’s Interactive Reader’s.